HELLO

Based in Herefordshire, I work closely with local businesses and individuals — while also partnering with organisations further afield. Whether you’re just starting out or scaling internationally, the goal is the same: clear communication and strong identity.

No fuss. Just good, honest marketing.

kathryn lane
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I provide professional copywriting and content writing across copy, adverts, marketing campaigns, books, brand materials, articles, reporting, names, and slogans.

From marketing copy and brand storytelling to long-form content and sharp headlines, I help you communicate clearly, confidently, and with purpose.

I create and improve websites with a focus on strategy, structure, and user experience. My work covers website design, website content, UX copy, layouts, logic, and optimisation.

Whether it’s a new site or an existing one, I help make sure it’s clear, intuitive, and built to convert visitors into customers.

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Develop clear, practical brand strategy that goes beyond logos and colours. My input includes brand identity guidelines, brand differentiation, tone of voice, and messaging frameworks that bring consistency across everything you do.

The focus is on building a strong, usable brand that people understand and remember.

I offer social media strategy and content creation that fits your business and your capacity.

That includes content planning, content calendars, and clear guidance on what to post, when, and why. The aim is consistent, engaging social media content that sounds like you (not like everyone else).

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I can help you use LLMs and AI tools in practical, brand-safe ways. This includes building on-brand custom GPTs, AI-powered content tools, introductions to generative AI, and advice on workflow automation.

The focus is on saving time, improving consistency, and making AI genuinely useful in day-to-day work.

My retainer services offer long-term collaboration without the need for an internal team.

You get ongoing access to strategic thinking, writing, brand support, and digital expertise — flexible, reliable, and tailored to your business. It’s an ideal setup for organisations that want continuity without complexity.

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